Using Burial Search as a Sales Tool

Cemeteries are more than places of rest; they’re vital community spaces where families gather, honor legacies, and make meaningful decisions about the future. With Burial Search, cemeteries can elevate how they serve their communities by offering a powerful, intuitive, and modern experience for those visiting loved ones and those considering future interments.

While Burial Search is already known as a tool for genealogical research and wayfinding, it can also serve as a highly effective sales and engagement tool. By offering public access to your cemetery’s data and maps, you’re giving your customer base the information they need to make informed decisions before they ever walk into your office.

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A Better First Impression—Online or In Person

In a time when most people begin their research online, Burial Search acts as a digital front door for your cemetery. It reflects the professionalism of your operation and helps build trust with visitors by showing that your data is accurate, accessible, and up to date.

Whether someone is looking for information at home or stopping by in person, you can provide Burial Search access via a dedicated web page and/or a kiosk on-site at your cemetery or city hall

This flexibility helps you meet families wherever they are—digitally or physically.

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Give Families More Than Directions—Give Them Options

Burial Search lets users:

  • Search for burials by name or location
  • View results directly on your cemetery map
  • Print maps or burial details for future reference
  • View available space inventory

This self-service tool doesn’t just support the grieving process—it supports the buying process. When a visitor locates a loved one’s grave, they can easily see what plots are available nearby. This proximity often plays a major role in purchasing decisions, especially for individuals or families looking to secure space together.

By offering transparency into your inventory, you empower prospective customers to visualize their options and begin thinking through their preferences, making the conversation with cemetery staff more informed and efficient.

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Free Up Staff Time and Focus on What Matters

Burial Search reduces the time your team spends fielding calls and emails about grave locations. That means more time to focus on what really matters: guiding families through difficult decisions, maintaining cemetery grounds, and managing long-term planning.

Plus, your sales team can use the tool themselves during appointments, walking families through the map and helping them explore options in real time. It’s an efficient and compassionate way to support their decision-making process.

 

Burial Search is available as an add-on to all CIMS software packages. Whether you're a small, municipally managed cemetery or a large memorial park, it's a simple upgrade that pays dividends in both service quality and operational efficiency.

Want to see it in action? Click here to view examples of Burial Search in use by our clients.

Interested in learning how Burial Search can help your cemetery grow? Contact us today to get started.